Software Product Marketing

Marketing your software product is an important pillar for the success of your business.

We help you define your marketing strategy and maximize your chances of success.

A successful product strategy contains the following key points:

  • Who are the customers? (This is a question a foundational question we need to ask ourselves even before we start to build anything)
  • Positioning: how do we position the software product in the head of our customers?
  • What are the messages we use to communicate with customers and potential customers?
  • How are we going to reach our potential customers? What are our acquisition channels?
  • What are the KPI’s we would like to measure: NPS, virality, sales, signups etc.

Just like the software development process, software product marketing is iterative. The best organizations in the world follow a simple rule that leads to excellence: always try to be better than yesterday, continuously improving on your processes and tactics.

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