Software Product Marketing
Marketing your software product is an important pillar for the success of your business.
We help you define your marketing strategy and maximize your chances of success.
A successful product strategy contains the following key points:
- Who are the customers? (This is a question a foundational question we need to ask ourselves even before we start to build anything)
- Positioning: how do we position the software product in the head of our customers?
- What are the messages we use to communicate with customers and potential customers?
- How are we going to reach our potential customers? What are our acquisition channels?
- What are the KPI’s we would like to measure: NPS, virality, sales, signups etc.
Just like the software development process, software product marketing is iterative. The best organizations in the world follow a simple rule that leads to excellence: always try to be better than yesterday, continuously improving on your processes and tactics.
Atta Systems was also extremely patient. My team and I were not very familiar with app development, and some of my associates had a lot of questions about the details of the project. We ended up having to work through some indecision, and Atta Systems was willing to answer all of our questions and work with us to find solutions. NutrientIQ was the first mobile app we ever developed and launched at DrFuhrman.com. Atta Systems helped us better understand the context and develop a great product for our audience. The main challenge was the integration of our system with the system behind the app. We worked together and managed to deliver a valuable and seamless experience for our customers. Atta Systems team are professionals and we highly recommend them.
Lauren Russell, CTO, NutrientIQ
Even though we had tough time constraints, the Atta Systems managed to deliver an amazing app for both platforms. Our users can now buy tickets and see festival information from their own pockets. I highly recommend working with Atta, they are very professional.
Mihai Mitrica, Animest
Managing the collaboration with Atta Systems is really easy. They are proactive, professional and deliver on their work in a timely manner. Throughout my career as a project manager I have worked with a lot of companies and I can say that Atta Systems is one of the best!
Larisa Tagarta, Project Manager @ YEPP
